1968 [1976]. A critique of microeconomics, and an analysis of the transition from classical to Keynesian macroeconomics.(Apostila FGV/SP, 42 pages)
OTHER TYPES OF WORKS
ACADEMIC PAPERS
1968. ISEB's political model based on the aliance of the national bourgeoisie with the workers and the bureaucrats was correct. Yet, historical new facts led to the collapse of the populist and national-developmentalist pact and to the political crisis of 1961-64. (Chapter 4 of Development and Crisis in Brazil).
1968. Development defined as involving a Industrial and a National Revolution. (Chapter 1 of Development and Crisis in Brazil,1968)
1967. General economic theory does not apply to underdeveloped countries. (Paper: Revista de Administração de Empresas)
1967. An adaptation of Singer's model to middle income countries. (Paper: Revista de Administração de Empresas)
1966. Given the existence of a large middle classe, democracy's restoration is inevitable. In this process, Brazilian industrial entrepreneurs must associate themselves with the new business managers that are emerging and develop a national development strategy that should be democratic and socially progressive. (Paper: Revista de Administração de Empresas)
1964. My 1962 research demonstrated that the Paulista industrialists that led the Brazilian industrialization were, mostly, descendants of middle class immigrants, not from coffee planters. English version available only in this site. (Paper: Revista de Administração de Empresas)
1964. My 1962 research demonstrated that the Paulista industrialists that led the Brazilian industrialization were, mostly, descendants of middle class immigrants, not from coffee planters. ( Published Portuguese version available. (Paper: this English version only published here)
1964. With Sylvio Luiz Bresser-Pereira. The indexation or monetary correction of financial statements. A proposal. See also 1976 article. (Paper: Revista de Administração de Empresas)
1964. An large picture of the Brazilian agriculture in the early 1960s.(Paper: Journal of Inter-American Studies)
1963. There are three types of adverting: information adverting, repetion advertising, and emotion and enchantment advertising. (Paper: Revista de Administração de Empresas)
1963. Since 1930 Brazilian entrepreneurs associated themselves with workers and public bureaucrats to promote Brazilian industrialization. Yet, in the 1950s historical new facts conduced to the collapse of this developmental political pact, and the breaking up of a major political crisis. (Paper: Revista de Administração de Empresas)
1963. The concepts of centralization and decentralization discussed.(Chapter 3 of Introdução à Organização Burocrática)
1963. Alfred Slowan's model of functional descentralized organization (today called "matricial organization") clearly presented.(Chapter 4 of Introdução à Organização Burocrática).
1962. A new salaried middle class is emerging in Brazil as a consequence of the Industrial Revolution that began in 1930. The Portuguese version appeared as Chapter 3 of Desenvolvimento e Crise no Brasil (1968). (Paper: Journal of Inter-American Studies).
1992. In contemporary capitalism Schumpeterian entrepreneurs remain significant, but in the large business enterprises innovation is the outcome of senior executives colectively involved in entrepreneurial activity. (Paper: Revista de Administração de Empresas)
1961. The characteristics of a marketing program discussed. (Term paper: Michigan State University)
1961. A Brazilian business school like FGV/SP should have an explicit economic development orientation. (Term paper: Michigan State University)
1959. My first paper at Getulio Vargas Foundation. Despite major conflicts, in a higher level of abstraction industrial societies share a common ideology. (Published only here)
1958. My first paper or quasi-paper. It was written to the discussion group, "Porão", formed mostly by collegues of JUC (Juventude Universitária Católica), and coordinated by Jorge da Cunha Lima. (Paper published as FGV/SP apostila and here)