OTHER TYPES OF WORKS

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  • 01-2021
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  • 08-1984-capa-desenvolvimento-e-crise-no-brasil-1930-1983
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  • 03-2018-capa-em-busca-de-desenvolvimento-perdido
  • 05-2010-capa-globalization-and-competition

1970. It corresponds to "Dividir ou multiplicar?" (1970). It claims that the Brazilian "economic miracle" (1968-1973) signaled a new, export oriented, model of development that made consistent aggregate demand and supply of luxury goods by concentrating income from the middle class upwards. (Chapter 7 of Development and Crisis in Brazil: 1930-1983)

1970. My first analysis of the "new development model" that begins in Brazil in the late 1960s. Contrarily to what Furtado predicted, income concetration benefiting the middle classes was behind the resumption of growth as it made aggregate demand consistent with the production of luxury consumption goods by multinationals. "O novo modelo de desenvolvimento" (1973) elaborates on this paper. (Paper: Visão)

1970. The reduction of the profit margin will only compensate if sales increase more than proportionally. (Paper: Revista de Administração de Empresas).

1968. The student revolution will transform the capitalist society. It is a middle class, intellectual and utopian revolution. (Essay in Tecnoburocracia e Contestação)

1968. ISEB's political model based on the aliance of the national bourgeoisie with the workers and the bureaucrats was correct. Yet, historical new facts led to the collapse of the populist and national-developmentalist pact and to the political crisis of 1961-64. (Chapter 4 of Development and Crisis in Brazil).

1968. Development defined as involving a Industrial and a National Revolution. (Chapter 1 of Development and Crisis in Brazil,1968)

1966. Given the existence of a large middle classe, democracy's restoration is inevitable. In this process, Brazilian industrial entrepreneurs must associate themselves with the new business managers that are emerging and develop a national development strategy that should be democratic and socially progressive. (Paper: Revista de Administração de Empresas)

1964. My 1962 research demonstrated that the Paulista industrialists that led the Brazilian industrialization were, mostly, descendants of middle class immigrants, not from coffee planters. English version available only in this site. (Paper: Revista de Administração de Empresas)

1963. There are three types of adverting: information adverting, repetion advertising, and emotion and enchantment advertising. (Paper: Revista de Administração de Empresas)

1963. Since 1930 Brazilian entrepreneurs associated themselves with workers and public bureaucrats to promote Brazilian industrialization. Yet, in the 1950s historical new facts conduced to the collapse of this developmental political pact, and the breaking up of a major political crisis. (Paper: Revista de Administração de Empresas)

1963. Alfred Slowan's model of functional descentralized organization (today called "matricial organization") clearly presented.(Chapter 4 of Introdução à Organização Burocrática).